“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel

Entertainement

The Wolverine: Mariko

The Wolverine: Mariko

Advertisements

The Wolverine: Yukio

The Wolverine: Yukio

French connection shirt
usa.frenchconnection.com

Gilet en denim
target.com

Influence long flared skirt
$22 – thehut.com

Bardot opaque tight
$14 – bardot.com.au


Fashion & Digital Marketing Strategy

Last week, I’ve spotted more rangy silhouettes and outstanding outfits in the capital… Fashion Week was back in Paris Mesdames et Messieurs!

The capital of Love became for 10 days the Capital of Fashion with not less than 95 shows.

Etam, first brand live broadcasting its show online, has opened this fashion week with a live 3D show relayed in 20 French theatres. Indeed, luxury brands take over the entertainment industry to gather a wider audience with a preference for the Internet.

In the past, this kind of brands were dedicated to limited elite. Remember a few years ago, only a certain amount of personalities (fashion editors, celebrities) could attend fashion shows. Luxury brands considered the Internet as a threat, as it favored mass commerce which could damage their branding.

Though, we’ve noticed a strategic change, as luxury makes an appearance on the web and particularly on social networks. Digital strategy is now an inseparable part of the marketing strategy.

Last year, Yves Saint Laurent promoted on Facebook an eye shadow palette in the colors of the most famous social network. The makeup item, named “Devoted to fans”, was only for their Facebook community. Meanwhile, Burberry has posted backstage pictures on Instagram (690.000 followers), and Dior just launched its Tumblr with exclusive contents.

For that matter, last September, Amy Cole (Instagram’s VP) declared during the Flow (social media event for fashion and luxury goods) that luxury brands use the platform to tease their followers during the fashion weeks. “Zac Posen, Marc Jacobs, and Burberry are very active.“.

No social network is spared in the digital strategy. Let’s take for instance, Calvin Klein, which used Vine to create and share a six-second video on Twitter to support its first Super Bowl ad. The video of this, well, I have to admit, charming athletic man exercising in a remarkable boxer shorts became viral on the Internet.

http://fashionandmash.wordpress.com/2013/02/04/take-a-look-at-calvin-kleins-vine-posts-during-the-super-bowl/

We have to expect more campaigns supported with activities on the new video-sharing app. The question is: How the audience will react facing this new aspect of marketing? For my part, as long as Calvin Klein uses Vine that way, I am completely fine with this initiative!

Luxury houses need to interact with their clients and attract the rest with sparkling digital ideas. However, social networks are challenging since mishandling it can ruin a branding within 140 characters, millions of sharings or 6 seconds. The balance has to be found between buzz, communication and the build of a beyond reproach digital identity.


Song of the Week: Make Her Say by Kid Cudi

Featuring Kanye West and Lady Gaga

I make her say
Oh, oh-oh-oh
Oh, oh-oh-oh
When I
P-p-p-poker face
P-p-poke her face
I make her say
Oh, oh-oh-oh
Oh, oh-oh-oh
What up
P-p-p-poker face
P-p-poke her face
Me first!

She wanna have whatever she like
She can if she bring her friend
And we can have one hell of a night
Through the day
Eh, I mean staring like a creeper cause you gotta peep ‘er
I mean you probably might be saying you aint jockin’ either
But man, o girl got a fat old @ss
Yeah, the type that make you tell a b!tch just dance
And f@#k them other niggas cause you down for her b!tches
F@#k them other niggas cause she down for the stickin’
And f@#k them other niggas hope she down for some lickin’
And f@#k them other b!tches
Cause she’s down for the trickin’ up

I’m hopin’ she a rider
When its said and done
And she spit it up and swallow now
I ain’t got a trip about them niggas who like her
But me and mammy know who can really make her go

Lady Gaga
Oh, oh-oh-oh
Oh, oh-oh-oh
(When I)
P-p-p-poker face
P-p-poke her face
(I make her say)
Oh, oh-oh-oh
Oh, oh-oh-oh
(When I)
P-p-p-poker face
P-p-poke her face

Kanye West
She said she want whatever she like
She said she gone’ bring her friend
Now we gone’ have a hell of a night
Through the day
I made her say
Hold up, born in 88′
How old is that? Old enough
I got seniority with the sorority
So, that explain why I love college
Gettin’ brain in the library cause I love knowledge
When you use your Medulla Oblongata
And give me scoliosis until I comatoses
And do it while I sleep yeah a little osmosis
And that’s my commitment you ain’t gotta ask Moses
More champagne more toast’es
More damn planes, more coast’es
And f@#k a bus, the Benz is parked like Rosa …

I make her say
Oh, oh-oh-oh
Oh, oh-oh-oh
When I
P-p-p-poker face
P-p-poke her face
I make her say
Oh, oh-oh-oh
Oh, oh-oh-oh
When I
P-p-p-poker face
P-p-poke her face
I make her say

Common
She said she want whatever she like
But she gotta bring your friend
We could have a hell of a night, through the day
She blamed it on the a-a-a-a-a-alcohol
She had her hair did, it was bound to fall
Down, down for a damn, Cudi already said it
A poker face book I already read it
But man, her head was gooder than the music
electro body known to blow fuses
A stripper from the south lookin for a payday
Said b!tch you should do it for the love like Ray Jay
But they say you be on that conscious tip
Get your hair right and get up on this conscious dick
I embody everything from the Gali to the party
Its the way I was raised on the south side safari, so

Lady GaGa
Oh, oh-oh-oh
Oh, oh-oh-oh
(When I)
P-p-p-poker face
P-p-poke her face
(I make her say)

Oh, oh-oh-oh
Oh, oh-oh-oh
(When I)
P-p-p-poker face
P-p-poke her face

Lady Gaga
Can’t read my, can’t read my
No he can’t read my poker face
She’s got me like nobody
(repeat)


BET AWARDS: Flawless Beyoncé

2012 Best R&B Female Artist!


Song of the Week: Smooth Criminal by Michael Jackson

3 years…

As He Came Into The Window
It Was The Sound Of A Crescendo
He Came Into Her Apartment
He Left The Bloodstains On The Carpet
She Ran Underneath The Table
He Could See She Was Unable
So She Ran Into The Bedroom
She Was Struck Down, It Was Her Doom

Annie Are You OK
So, Annie Are You OK
Are You OK, Annie
Annie Are You OK
So, Annie Are You OK
Are You OK, Annie
Annie Are You OK
So, Annie Are You OK
Are You OK, Annie
Annie Are You OK
So, Annie Are You OK,
Are You OK, Annie

(Annie Are You OK)
(Will You Tell Us That You’re OK)
(There’s A Sign In The Window)
(That He Struck You-A Crescendo Annie)
(He Came Into Your Apartment)
(He Left The Bloodstains On The Carpet)
(Then You Ran Into The Bedroom)
(You Were Struck Down)
(It Was Your Doom)

Annie Are You OK
So, Annie Are You OK
Are You OK Annie
Annie Are You OK
So, Annie Are You OK
Are You OK Annie
Annie Are You OK
So, Annie Are You OK
Are You OK Annie
You’ve Been Hit By
You’ve Been hit By
A Smooth Criminal

So They Came Into The Outway
It Was Sunday-What A Black Day
Mouth To Mouth Resus-Citation
Sounding Heartbeats-Intimidations

Annie Are You OK
So, Annie Are You OK
Are You OK Annie
Annie Are You OK
So, Annie Are You OK
Are You OK Annie
Annie Are You OK
So, Annie Are You OK
Are You OK Annie
Annie Are You OK
So, Annie Are You OK
Are You OK Annie

(Annie Are You OK)
(Will You Tell Us That You’re OK)
(There’s A Sign In The Window)
(That He Struck You-A Crescendo Annie)
(He Came Into Your Apartment)
(He Left The Bloodstains On The Carpet)
(Then You Ran Into The Bedroom)
(You Were Struck Down)
(It Was Your Doom)

(Annie Are You OK)
(So, Annie Are You OK)
(Are You OK Annie)
(You’ve Been Hit By)
(You’ve Been Struck By
A Smooth Criminal)

Okay, I Want Everybody To Clear The Area Right Now!

Aaow!
(Annie Are You OK)
I Don’t Know!
(Will You Tell Us, That You’re OK)
I Don’t Know!
(There’s A Sign In The Window)
I Don’t Know!
(That He Struck You-A Crescendo Annie)
I Don’t Know!
(He Came Into Your Apartment)
I Don’t Know!
(Left Bloodstains On The Carpet)
I Don’t Know Why Baby!
(Then You Ran Into The Bedroom)
I Don’t Know!
(You Were Struck Down)
(It Was Your Doom-Annie!)
(Annie Are You OK)
Dang Gone It-Baby!
(Will You Tell Us, That You’re OK)
Dang Gone It-Baby!
(There’s A Sign In The Window)
Dang Gone It-Baby!
(That He Struck You-A Crescendo Annie)
Hoo! Hoo!
(He Came Into Your Apartment)
Dang Gone It!
(Left Bloodstains On The Carpet)
Hoo! Hoo! Hoo!
(Then You Ran Into The Bedroom)
Dang gone It!
(You Were Struck Down)
(It Was Your Doom-Annie!)
Aaow!!!


Who Run The World?!

GIRL POWER!

Few days ago, the Spice Girls have reunited for the launch of a new musical based on the girls band’s experience.

I just adapted their (horrible) 1990’s looks to our time. As a big fan, I think it’s time to pay a tribute to Scary, Sporty, Baby, Ginger and Posh Spice.


Shopping: The Amazing Spider-Man

I don’t know if I ever told you guys but I loooove Superheroes!

Always wanted to wear a spandex/leather outfit with cool gadgets on a belt while kicking asses but sometimes I just want to keep it demure, see below, LOL.

 

 


Song of the Week: Everything is Everything by Lauryn Hill

Everything is everything
What is meant to be, will be
After winter, must come spring
Change, it comes eventually
(2x)

I wrote these words for everyone
Who struggles in their youth
Who won’t accept deception
Instead of what is truth
It seems we lose the game,
Before we even start to play
Who made these rules? We’re so confused
Easily led astray
Let me tell ya that
Everything is everything
Everything is everything
After winter, must come spring
Everything is everything

I philosophy
Possibly speak tongues
Beat drum, Abyssinian, street Baptist
Rap this in fine linen
From the beginning
My practice extending across the atlas
I begat this
Flippin’ in the ghetto on a dirty mattress
You can’t match this rapper / actress
More powerful than two Cleopatras
Bomb graffiti on the tomb of Nefertiti
MCs ain’t ready to take it to the Serengeti
My rhymes is heavy like the mind of Sister Betty
L. Boogie spars with stars and constellations
Then came down for a little conversation
Adjacent to the king, fear no human being
Roll with cherubims to Nassau Coliseum
Now hear this mixture
Where hip hop meets scripture
Develop a negative into a positive picture

Now, everything is everything
What is meant to be, will be
After winter, must come spring
Change, it comes eventually

Sometimes it seems
We’ll touch that dream
But things come slow or not at all
And the ones on top, won’t make it stop
So convinced that they might fall
Let’s love ourselves then we can’t fail
To make a better situation
Tomorrow, our seeds will grow
All we need is dedication

Let me tell ya that,
Everything is everything
Everything is everything
After winter, must come spring
Everything is everything

Everything is everything
What is meant to be, will be
After winter, must come spring
Change, it comes eventually


Song of the Week: Exhale (Shoop Shoop) by Robin Thicke

A beautiful Whitney Houston tribute

everyone falls in love sometime
sometimes it’s wrong, and sometimes it’s right
for every win, someone must fail
but there comes a point when
when we exhale (yeah, yeah, say)

shoop, shoop, shoop
shoop be doop, shoop, shoop

sometimes you’ll laugh
sometimes you’ll cry
life never tells us, the when’s or why’s
when you’ve got friends, to wish you well
you’ll find your point when
you will exhale (yeah, yeah, say)

shoop, shoop, shoop
shoop be doop, shoop, shoop

hearts are often broken
when there are words unspoken
in your soul there’s answers to your prayers
if you’re searching for a place you know
a familiar face, somewhere to go
you should look inside yourself
you’re halfway there

sometimes you’ll laugh
sometimes you’ll cry
life never tells us, the when’s or why’s
when you’ve got friends, to wish you well
you’ll find your point when
you will exhale (yeah, yeah, say)

shoop, shoop, shoop
shoop be doop, shoop, shoop