“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Coco Chanel

Jeremy Scott for Adidas

This week, we had a first look at the Spring /Winter 2013 Jeremy Scott x adidas Originals. The bright stA of the collection is without a doubt the “Pink Poodle” sneakers:  A pretentious fuzzed-out pink on pink dog with a pair of Linda Farrow JS Wings sunglasses.

On your wishlist or not ?!

Jeremy Scott by Adidas

Perfect time to learn more about Jeremy and Adidas, don’t you think?

A Pop Star

Jeremy Scott is an American fashion designer, who has often been dubbed the Jeff Koons of fashion for his references to Pop-culture icons and has built his reputation for outrageous designs favored by pop stars and celebrities.

In June 2008 Adidas launched a collaboration collection of footwear and apparel by Scott. The shoes became instant iconic bestsellers for the brand. The wing high tops and teddy bear shoes are popular with hip hop stars as well as with the general fashion public.

Jeremy Scott’s collection for the sportswear giant Adidas, Jeremy Scott for Adidas features apparel and footwear. Working closely with The Keith Haring foundation, Scott also created a shoe and track suit bearing Haring’s graphic art. A special project known as AdiColor, a collaborative venture with Adidas.

The Big Oops

Moreover, I think Scott is an artist whose work is not understood as last month, Adidas sneakers designed by him had been pulled from production. The $350 shoes, called the JS Roundhouse Mid, were to come with yellow cartoonish rubber shackles attached to them. This immediately sparked an online backlash, with accusations of racist undertones on the Facebook page and Twitter account for Adidas. 

Few days after, Adidas released a statement denying that there was any racist motivation behind the shoe and that the design was “nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery”.

Scott added that the “Shackles” sneakers were in fact inspired by My Pet Monster, a toy from his childhood.


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