Paper Passion by Karl Lagerfeld
Besides fashion and photography Karl Lagerfeld has another passion… books. Thousands of them are stacked on his desk and some are even part of the wall decoration.
Books are such a big deal for Karl that its smell inspired him when he was working on a new perfume, then entitled Paper Passion.
And the crazy thing is that Karl wanted to pay a total tribute presenting the fragrance inside a beautiful book.
Lagerfeld teamed up with the publisher Steidl and Geza Schön, perfume designer. Geza worked from printed and unprinted manuscripts and only revealed that the fragrance contains a fatty substance.